01131nas a2200133   4500000000100000008004100001100001700042700001800059700001600077245013900093300001200232520073100244020002200975                                       d1 aJiang Wenhua1 aZhang Yanfang1 aGuo Chunyan00aTaking Lu Brocade for Example, Discusses the Industrialization of Intangible Cultural Heritage in order to Enhance Regional Soft Power  a213-2173 aIntangible cultural heritage is a manifestation of the national outstanding historical and cultural, the carrier of the national spirit, and has obvious geographical characteristics. With the increasing levels of economic development, soft power have a more lasting penetration to the community and will be the main weapon for the competition of the comprehensive strength among competitots. In this paper, the authors use the qualitative analysis, literature reviews, case studies and other scientific methods, taking Lu Brocade for example, through the use of the scientific method of SWOT analysis to analyze the industrialization of intangible cultural heritage, n order to explore ways to enhance the regional soft power.  a978-1-921712-38-8