02481nas a2200313   4500000000100000000000100001008004100002653002300043653003200066653002400098653002400122653002500146653003400171653002200205653002300227653002300250653002100273653001600294653001900310653001200329653002100341653001600362653002800378100001700406245012200423856014700545490000600692520146900698                                       d10aCrawler technology10aEconomic and social effects10aEconomic potentials10aGarment manufacture10aHigh-frequency words10aIntangible cultural heritages10aK-mean algorithms10aK-means clustering10aLDA topic modeling10aLeisure industry10aText-mining10atopic modeling10aTourism10aTourism industry10aWeb crawler10aYunnan colored painting1 aZeling Zheng00aTapping the Economic Potential and Optimizing Strategies of Intangible Cultural Heritage under Digital Transformation  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85208285249&doi=10.2478%2famns-2024-3187&partnerID=40&md5=f9a7fd4053cf3332c940dc2cb79573290 v93 aIntangible cultural heritage has important historical, cultural, and spiritual values. This paper selects the intangible cultural heritage of Yunnan Painting, the national architectural decoration of Dali, as the case study object. We use web crawler technology to extract the consumer s comment text data, establishing the Yunnan Painting consumer comment text dataset. Secondly, we extract high-frequency words from the dataset using text mining technology, TF-IDF keyword extraction, and LDA themes, and cluster them using the K-means method. Finally, we evaluate the economic potential of Yunnan Painting in terms of consumers  cognitive abilities and the emotional appeal of its products, based on the extracted results. The study reveals that the dressmaking, painting, and tourism industries are the main economic activities of Yunnan color painting, with the tourism industry requiring further strengthening. According to the text mining of high-frequency words, the frequency of "product"in Yunnan painting was the highest at 296 times, followed by "culture,""technology,""cultural creativity,"and "theme."The analysis of consumers  emotional text features reveals that most consumers have positive emotions towards Yunnan-colored paintings, while very few have negative emotions. The economic optimization strategy that is proposed is based on the results and provides a reference value for the economic development of other intangible cultural heritage.