01724nas a2200313   4500000000100000000000100001008004100002653001200043653001100055653001100066653003300077653001200110653001300122653001300135653001800148653001700166653002200183653002300205653002200228653002400250653001000274100002100284245008300305856014700388300001200535490000700547520083600554022002001390                                       d10aCetacea10aHoi An10aHoi An10aIntangible cultural heritage10aTourism10aViet Nam10aViet Nam10aWhale worship10acoastal zone10acultural heritage10acultural tradition10afishing community10atourism development10awhale1 aMichael Parnwell00aWhale worship and tourism development in the Hoi An-Da Nang corridor, Viet Nam  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84885051454&doi=10.5367%2fsear.2013.0162&partnerID=40&md5=a1badd4d0743052a842ea21fa4b59c2a  a475-4960 v213 aThis paper uses a case study of the Ȟi An-Da Nang corridor in Quǎng Nam province, Viǒt Nam, to examine some of the pressures that whale worship - a traditional cultural practice of coastal fishing communities in central and southern Viět Nam - has faced since the Dǒ Mǒi reforms of 1986. Whale temples, the physical manifestation of the veneration of the whale as an ancestor of fishers, are coming under increasing pressure as tourism development displaces coastal communities from the shores and as the younger generations turn their back on the sea as a source of livelihood. The paper seeks to draw attention to a locally important manifestation of intangible cultural heritage, the existence of which is threatened even before the country s first tentative efforts at cultural heritage conservation come into full swing.  a0967828X (ISSN)