01850nas a2200217   4500000000100000000000100001008004100002653001700043653001300060653001500073653002300088653001100111653001300122100002100135245006800156856015500224300001000379490000600389520121700395022002001612                                       d10aConservation10aheritage10aIntangible10aMeaning-management10aMemory10aTangible1 aEhab Kamel-Ahmed00aWhat to conserve?: Heritage, memory, and management of meanings  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84929171455&doi=10.26687%2farchnet-ijar.v9i1.469&partnerID=40&md5=97d23b119900861de331e4d6d534d807  a67-760 v93 aThis Paper explores and criticizes different theories and perceptions concerning  cultural heritage  to explore the definitions of  heritage  throughout history, and questions how the conflicts in considering and identifying  heritage  might have affected the approaches to its conservation. In such process, the paper investigates the relation between  place  and  memory  and how place has been always the medium through which history was written, resulting in two inseparable faces, tangible and the intangible, forming the two-faced coin of  cultural heritage . This research assists understanding the complex construct of heritage places; stressing the growing awareness of intangible heritage s importance, which represents a remarkable turn in heritage conservation realm in the twenty-first century, and emphasizing the notion of heritage as a coefficient of society, which is understood through experience, learnt through performance, and represented through  activities  formed in the present maintaining and developing the identity of place and preserving its spirit, rather than a past oriented vision that tends to  pickle  images from the past in a picturesque manner that is only tourism-oriented.  a26316862 (ISSN)