01692nas a2200277   4500000000100000000000100001008004100002653002000043653001000063653002400073653002200097653001500119653003300134653001700167653002300184653002100207653001800228653002400246100001600270245007900286856015400365300001200519490000700531520085600538022002001394                                       d10aExperiencescape10aMacau10aWorld heritage site10acultural heritage10aexperience10aIntangible cultural heritage10astakeholders10atourist attraction10atourist behavior10aVisualization10aworld heritage city1 aZhaoyu Chen00aVisualizing experiencescape - from the art of intangible cultural heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85101913365&doi=10.1080%2f13683500.2021.1892040&partnerID=40&md5=c44b8272ce2f302f2b14c2c54f9ac44c  a559-5780 v253 aThe role of intangible cultural heritage (ICH) in promoting tourism is underestimated. This study examines progressive thinking regarding the newly explored topic of tourism experiencescape by using the context of ICH in a World Heritage City, Macau, and through investigating three typical ICH festivals. Interviews with 85 tourists and 30 key stakeholders were conducted over a consecutive two-year period in order to explore the rationale behind how an ICH experiencescape is constructed and consumed. It finds that ICH, with its unique features, successfully attracts spontaneous tourist participation, creating an enriched experience of the local culture and people, and further inspiring future touristic behavioural intentions. All this is achieved through the collective efforts of various stakeholders whose opinions are explicitly expressed.  a13683500 (ISSN)