02436nas a2200457   4500000000100000000000100001008004100002260001200043653003400055653002000089653002300109653001200132653001500144653002000159653002500179653001600204653002600220653003100246653003100277653001600308653001600324653002600340653001000366653001700376653001800393653001000411653001500421653001500436653001900451653002000470653001900490653002800509653002900537100001000566245012600576856011800702300001400820490000600834520111800840020002001958       2018                            d  c2018///10aIntangible cultural heritages10aVirtual reality10aDigital technology10aRecords10aTechnology10aDigital storage10aDigital technologies10aRural areas10aCultural transmission10aVirtual reality technology10aDigital media technologies10aIntegration10aAgriculture10aCarrier communication10aPaper10aconstruction10aRural culture10aMedia10aInnovation10aMultimedia10aPaper material10aPaper materials10aUrban planning10aUrban-rural integration10aUrban-rural integrations1 aD. Yu00aAnalysis of rural culture construction and innovation based on integration of digital media technology and paper material  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85061738376&partnerID=40&md5=db7a0c444fc59962a0fda02302297781  a122-125, 0 v13 aPaper material is not only an important way to record and summarize data, but also an important material carrier of cultural transmission. Paper materials have the advantages of recyclability, low cost and easy preservation. Since the reform and opening up, the problem of rural culture has been gradually paid attention to by the government and the academic community. The rural culture is an effective buffer mechanism for farmers to deal with the impact of modern civilization and urban culture. In this paper, the author analyzes the rural culture construction and innovation based on digital media technology. Through digital media technology, we can effectively provide a way to spread rural culture. At the same time, the application of database and virtual reality technology can also provide technical support for the protection and promotion of traditional rural culture. In conclusion, the development of rural characteristic culture not only enables farmers to realize the meaning of life in the cultural system, but also has the function of protecting the intangible cultural heritage of rural areas.  a02184540 (ISSN)