01621nas a2200217   4500000000100000000000100001008004100002653002200043653002400065653001700089653002200106653002100128100001600149700001600165245008600181856015700267300001000424490000700434520094200441022002001383                                       d10acultural heritage10aintangible heritage10aSegmentation10aTangible heritage10aTourist typology1 aG. Nyaupane1 aK. Andereck00aVisitors to cultural heritage attractions: an activity-based integrated typology.  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84941056914&doi=10.3727%2f109830414X14038917832824&partnerID=40&md5=237d8fc443b08c0eed37a94d02866b72  a17-260 v143 aThe purpose of this article is to broaden understanding of cultural heritage tourists through an activity based a priori segmentation approach. Data were collected from a survey conducted with 1,938 tourists visiting cultural heritage sites and events in Arizona (USA). This study suggests that tourists visiting cultural heritage attractions can be divided into two groups:  true cultural heritage tourists  and  spurious cultural heritage tourists.  Furthermore, true cultural tourists can be subgrouped into two types:  tangible heritage  and  intangible heritage  tourists. Similarly, spurious cultural heritage tourists are divided into three subgroups:  nature,   sport,  and  business  tourists. These groups are compared in terms of demographics, importance of attractions, and motivations, and it is found that these typologies are distinct. The implications for cultural tourism attraction managers and marketers are discussed.  a1098304X (ISSN)