02092nas a2200325   4500000000100000000000100001008004100002653001300043653003300056653001800089653002200107653002000129653001300149653001400162653002200176653002100198653001400219653001800233653001500251653002400266100001500290700002000305700001600325700001300341245010400354856014300458490000700601520113800608022002001746                                       d10aAttitude10aIntangible cultural heritage10apath analysis10aTourism intention10avalue cognition10aZhejiang10acognition10acultural heritage10aheritage tourism10aMarketing10apath analysis10aperception10atourism development1 aQihang Qiu1 aTianxiang Zheng1 aZheng Xiang1 aMu Zhang00aVisiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85079504722&doi=10.3390%2fSU12010132&partnerID=40&md5=1c4262177edc35362dbae08a5baca15e0 v123 aIntangible cultural heritage (ICH) has recently become an important area of tourism development for many countries that are home to such cultural resources. Within this context, the value of an ICH site has often been used to guide tourism development and policy making. In addition, community residents  attitude and perception of ICH contribute to tourism development. In this study, we used the trahtional firlng technology of Longquan celadon in Zhejiang Province, China, as a case study to understand the relationships between value recognition and attitude along with the intention to visit the heritage site. We surveyed 368 residents and conducted path analysis to test such relationshps. Findings revealed significant positive correlations between residents  cognition of ICH value, their attitudes and travel intentions. Among them, attitudes played a mediating role in the formation of value cognition to travel intention. These findings offer insights into ICH-related tourism development, particularly regarding tourism product design, marketing and post-development evaluation, as well as the conservation of ICH sites.  a20711050 (ISSN)