02209nas a2200313   4500000000100000000000100001008004100002260006800043653003400111653001100145653002200156653002200178653002400200653002100224653002200245653002200267653002800289653002300317653002200340653003000362653002300392100001200415700001200427245011100439856015500550300001600705520114900721020002501870       2021                            d  c2021///bInstitute of Electrical and Electronics Engineers Inc.10aIntangible cultural heritages10aDesign10aCreative products10acultural identity10aCultural industries10aImage processing10aBrand development10aBrand integration10aComputer graphic design10aCultural attribute10aInnovative models10aIntangible heritage image10aIntegration design1 aP. Wang1 aA. Wang00aAnalysis of intangible heritage image design and brand integration design based on computer graphic design  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85106021420&doi=10.1109%2fIPEC51340.2021.9421076&partnerID=40&md5=2de4faa92087713eae28ab9d9b34d78e  a1088-1091, 3 aCultural and creative products of historical Intangible cultural heritage are a special type of cultural and creative products. Through innovation, cultural identity and self-confidence can be enhanced, and its unique historical and cultural attributes can be excavated, thus generating rare historical value. Brand is already a well-known concept. In modern business, it is not only used to distinguish products produced by different manufacturers, but also contains the image of an enterprise and the attributes of products. With the prevalence of brand development and marketing, graphic design is increasingly becoming integrated and interactive. Based on the importance of innovation based on computer graphic design for the development of Intangible cultural heritage brand, this paper puts forward an innovative model of Intangible cultural heritage brand image design from the perspective of how to 'inherit' and 'innovate'. Make it gradually grow into a cultural industry with good economic development momentum, so as to realize the 'productive' protection, innovation and development in the industrialized and commercialized society.  a9781728190181 (ISBN)