01731nas a2200133 4500000000100000000000100001008004100002100001900043245008500062300001200147490000600159520141800165022001401583 d1 aSlobodan Paich00aUnknown and Interpreted: Exploring the Need to Represent, Understand and Respond a195-2160 v63 aInterpreting Past as one of the basic human traits is the main thread of this paper.Addressing communication delivery of meaning, usage and construction methods of Cultural Landmarks within tourism phenomenon that provides information and knowledge to everyone, regardless of their schooling level and qualifications. Chosen examples and issues explored:Embodying Cultural Reference - Canopus of Emperor Hadrian s Villa at Tivoli near Rome Adoptive Reconstruction - Teatro Olimpico Palladio s Renaissance performance space in Vicenza inspired by ancient Roman architect Vitruvius treaties on theatre construction. Shared Intentions and Structural Expressions - Hattusha - Cumae: Striking programmatic and tectonic similarity and documentary evidence that help comparative understanding and interpretation of both heritage sites. Tangible - Intangible Heritage - Omphalos / Naval of the world: Mediterranean stone markers at ancient oracle sites and possible ritual use of specially trained birds.The closing statements reflect on the culture, needs and psychological underpinnings of the tourism phenomenon as wonder experiences. The seven wonders of the Greco-Roman world exemplify the out of the ordinary character of major heritage sites. Strategies of interpretation that acknowledge and attempt to understand the original building and placing motivations can enrich the experiences of contemporary visitors. a1647-3183