01687nas a2200289   4500000000100000000000100001008004100002653002400043653002800067653002500095653002300120653002100143653003300164653001600197653002200213653002100235100001400256700001000270700001800280700001300298245013000311856015400441300001200595490000700607520076300614022002001377                                       d10aSubjective vitality10aauthenticity experience10aBehavioral intention10aexperience quality10aheritage tourism10aIntangible cultural heritage10apuppet show10atourism marketing10avalue perception1 aXinwei Su1 aXi Li1 aWeiqiang Chen1 aTao Zeng00aSubjective vitality, authenticity experience, and intangible cultural heritage tourism: an empirical study of the puppet show  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85082763050&doi=10.1080%2f10548408.2020.1740141&partnerID=40&md5=9cd2f5de4837472fc26d8bc0a968ae84  a258-2710 v373 aThis study introduces subjective vitality into intangible culture heritage (ICH) tourism, and proposes a theoretical model involving subjective vitality, authenticity experience, experience quality, perceived value and tourist behavior intention. An empirical research on visitors to Quanzhou puppet troupe theatre has been carried out. The significant impact of subjective vitality on the authenticity experience has been confirmed. It also shows that the authenticity experience plays a partial mediating effect between subjective vitality and experience quality, and experience quality plays a full mediating effect between authenticity experience and perceived value, while perceived value has no mediating effect between experience quality and behavior.  a10548408 (ISSN)