01302nas a2200133   4500000000100000008004100001100001400042700001600056245011300072300001200185490000800197520094900205020001401154                                       d1 aXinyan Lu1 aYoujun Tong00aStudy on the Packing Design of Tourism Product of Intangible Cultural Heritage Based on Hui an Women s Dress  a575-5780 v2323 aThe aim is to design the package which is featured by regional culture, to inherit and develop the intangible cultural heritage of traditional costume culture and design the package of folk tourism products in the perspective of marine culture; The methods contain the choice of the structural model, the pattern, the color and the environmental protection material based on the packaging design of the tourism products with the theme of Hui an women s garment. Also, the methods include the research of the additional function and value enhancement that aim to transmit the messages of Hui an women s garment culture in all respects; The conclusion is that with the continuous development of modern tourism and the gradually establishment of "The Belt and Road ", to individuate the packaging design of tourism product by the regional culture is one of the most important ways to inherit the intangible cultural heritage "Hui an woman garment.  a2352-5398