02337nas a2200289   4500000000100000000000100001008004100002653002100043653002500064653003300089653002200122653001300144653001500157653002300172653002300195653002800218653002400246100001700270700001700287700001600304700001600320245011200336856014400448490000700592520142800599022002002027                                       d10aCreative tourism10aHolistic experiences10aIntangible cultural heritage10aPandemic contexts10aPortugal10aStrategies10aproject management10astrategic approach10aSustainable development10atourism development1 aNoemi Marujo1 aMaria Borges1 aJaime Serra1 aRosa Coelho00aStrategies for Creative Tourism Activities in Pandemic Contexts: The Case of the  Saidas de Mestre  Project  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85115877873&doi=10.3390%2fsu131910654&partnerID=40&md5=c2c6649f88995feef61fe6d02524441a0 v133 aThe development of creative tourism in small towns in rural areas has been the subject of growing interest and research from different perspectives. As part of the national CREATOUR project, which took place in Portugal over about four years, various organisations with relevant activity in the cultural aspect of creative tourism were analysed, constituting a successful reference at a national and international level. However, since mid-2020, the health crisis owing to the pandemic made it necessary to reflect and work under new circumstances for tourism, in contexts not previously planned for, and at the same time as continuing to champion sustainable development. It is in this context that the present study emerges, the aim of which is to identify organizations’ strategies for adaptation within the scope of creative tourism activities in a pandemic situation. This empirical approach is anchored in the case study of the activities of the ‘Saídas de Mestre’ project based on intangible cultural heritage, using in-depth analysis of strategies developed to mitigate the effects of supply and demand constraints. The results show that there was no disintegration of the supply structure, as planned, due to the fact that creative activities are based on the valorisation of the principles of sustainable development and, therefore, depend on endogenous resources and local agents, who remained accessible.  a20711050 (ISSN)