01037nas a2200133   4500000000100000008004100001260002300042100001900065245009800084300001200182490000600194520068900200020001400889       2018                            d  c2018/11//undefined1 aRafael Tenorio00aAnalysis of the content emission level in the twitter's official accounts of flamenco artists  a57-86, 0 v73 aFlamenco has been recognized as an Intangible Cultural Heritage of Humanity by UNESCO. This investigation analyses the differences in the publication of content in the Twitter's official accounts of 16 recognized flamenco artists. The methodological techniques are observation and content analysis, and trying to find out the degree of use of the different content categories according to each issuer analyzed. The results obtained in the study, help for the strategic management of the artists in the digital communication. It shows differences in the content emission level by the responsible of the official Twitter's accounts of the flamenco artists selected in the case of study.  a2254-4496