02851nas a2200361   4500000000100000000000100001008004100002653001000043653001900053653001200072653001500084653002200099653001100121653002600132653001300158653002200171653001200193653002600205653002100231653001000252653001600262653002700278653001100305653001300316653001800329653003100347100001900378700002000397245010700417856015400524490000700678520180400685                                       d10aChina10aChinese people10aCulture10aEast Asian10aEast Asian People10aHumans10aIntellectual property10aPrinting10aThree-Dimensional10aarticle10acultural anthropology10adrug development10ahuman10aInheritance10aopen access publishing10apatent10aprinting10aquestionnaire10athree dimensional printing1 aShao-Feng Wang1 aChun-Ching Chen00aRevitalizing Intangible cultural heritage via derivative design: A focus on chinese woodblock printing  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105002725355&doi=10.1371%2fjournal.pone.0318807&partnerID=40&md5=6ba5b007daa78de29ff457cae14815480 v203 aTraditional safeguarding of intangible cultural heritage often prioritizes the preservation of craftsmanship, while allocating less attention to the innovation and activation of derivatives. This investigation extracts the identifiable intellectual property from Chinese woodblock New Year pictures, establishes a design framework to transition from two-dimensional to three-dimensional elements, and integrates generative design to examine the viability and adaptability of generative Design methods. Specifically, employing Chinese woodcut New Year pictures as a pivotal case, design constituents are elicited through interval questionnaires and on-site surveys. Subsequently, employing a comprehensive experiential approach and user journey mapping, a compendium of generative Design methods is distilled. Augmenting this, recommendations are formulated by considering generative design as a variable. Conclusively, through a dependent sample T-test, it is discerned that generative design effectively enhances both the quantity and caliber of design propositions. This inquiry dissects the plausibility of the generative Design approach for Chinese woodblock New Year pictures, extrapolating a blueprint for said derivatives and unearthing three-dimensional design concepts within the methodological framework. Ultimately, this endeavor facilitates the dynamic preservation and widespread propagation of intangible cultural heritage, concurrently bridging the chasm between planar and three-dimensional realms through innovative paradigms. © 2025 Wang, Chen. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.