01717nas a2200325   4500000000100000000000100001008004100002653001500043653002000058653002200078653003000100653001100130653002200141653002200163653001500185653001400200653002400214653002500238653001500263653001700278653002500295100001400320700001700334245008600351856015400437300001200591490000700603520076100610022002001371                                       d10aBangladesh10aBangladesh (BD)10acultural heritage10aSocial media (THE\_11828)10aUNESCO10acultural heritage10acultural identity10aInnovation10aKnowledge10amedia dissemination10amedia representation10amedia role10aSocial media10atechnology diffusion1 aMd Khalid1 aMd Chowdhury00aRepresentation of intangible cultural heritage of Bangladesh through social media  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85041196429&doi=10.1080%2f13032917.2017.1414438&partnerID=40&md5=91c2dddb60042cdac9fd3b721ebc6de3  a194-2030 v293 aUNESCO has declared Baul songs in 2008 and Traditional Art of Jamdani Weaving in 2013 as ‘Intangible Cultural Heritage of Humanity,’ stating its importance in Bangladesh as a symbol of identity, dignity, and self-recognition. Bangladesh is one of the next 11 countries in the world with approximately 160 million people is experiencing an exponential growth of social media users. Towards the goal of strategically representing and diffusing ICH through social media, this study explores the current roles of social media in the transmission of ICH in the virtual world through content analysis. The potential roles of social media in the process of preserving ICH offer a space for building awareness, creating knowledge, and diffusion of innovations.  a13032917 (ISSN)