02288nas a2200313   4500000000100000000000100001008004100002653002100043653001300064653002000077653003300097653003300130653003500163653001500198653002100213653001900234653001300253653002000266653002800286653001500314653002100329100002600350245010500376856015000481300001200631490000600643520130500649022002001954                                       d10aCultural tourism10afestival10afood production10aIntangible cultural heritage10aIntangible cultural heritage10aPatrimonio Cultural Inmaterial10aSweet milk10aCultural tourism10adulce de leche10afestival10afood production10aproducción alimentaria10asweet milk10aTurismo Cultural1 aCecilia Pérez Winter00aProcesos turístico-patrimoniales en la Fiesta Provincial del Dulce de Leche en Cañuelas, Argentina  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85108007255&doi=10.35588%2frivar.v8i23.4952&partnerID=40&md5=45759ad319769af6d9f5b3d7f2756f8a  a153-1700 v83 aIn this article we analyze the process of how the local Sweet Milk Fest was created in the municipality of Cañuelas, province of Buenos Aires (Argentina), in a country where this food is considered part of its national gastronomy. In particular, we examine the strategies implemented by certain actors who manage to establish that event as a provincial one. Hence, we identified and examined documents and tourist-heritage recognitions that were interwoven around historic facts to build the foundations of the creation of the Fest. The investigation allowed us to examine the particularities of this process, the actors involved, the resignification and transformations that the celebration has had; tensions emerged and strategies implemented to justify the extend of its scale of activation (local to provincial). We conclude th at the latter process was possible due to the action of certain actors who used their network of contacts and expertise to build discourses justifying the relevance of the Fest as a cultural heritage and tourism product. These heritage and tourism valorizations help to promote greater visibility of the locality in order to improve its local economy through tourism, new investments and logistics support from the private sector as well as the provincial government.  a07194994 (ISSN)