00714nas a2200121   4500000000100000008004100001100001100042245009500053300001200148490000800160520041000168020001400578                                       d1 aLu Tan00aProduct Packaging Design Strategy Against the Background of Cultural and Creative Industry  a295-2970 v3683 aWith the rise of local brands and the strengthening of the construction of intangible cultural heritage in recent years, the packaging design of cultural and creative products has become a major part of the design field. How to promote featured products according to regional culture and make creative design of product packaging with regional unique art culture is an important part of product promotion.  a2352-5398