02126nam a2200301   4500000000100000008004100001260005700042653002000099653002600119653001300145653002200158653002600180653002000206653001300226653004200239653003400281653001400315653001700329653001400346653002100360653001900381100001200400245011300412856015300525490000800678520111800686020002001804                                       d  bSpringer Science and Business Media Deutschland GmbH10aAccurate design10aAnalytical technology10aBig data10aCreative products10aCultural and creation10aDigital storage10aDongguan10aDongguan intangible cultural heritage10aIntangible cultural heritages10aMarketing10aMassive data10aPrecision10aPrecision design10aProduct design1 aD. Chen00aPrecision Design of Dongguan Intangible Cultural and Creative Products Based on Big Data Analysis Technology  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85121362081&doi=10.1007%2f978-981-16-7466-2_52&partnerID=40&md5=ddf65e695f70cabb45ae5adf9c33f6390 v1023 aBy studying on the status of intangible cultural and creative products in Dongguan, this paper explores the method of how to carry out accurate design of cultural and creative products of intangible cultural heritage in Dongguan with big data analytical technology. Based on the features of massive data, objectivity and accuracy of big data, this thesis conducts the deep analysis of the consumer demand to intangible cultural and creative products by taking big data technology; the uniqueness elements of intangible cultural heritage in Dongguan are excavated, those data information benefits the designers to optimate their designs when formulating marketing campaigns. By taking these measures, an outstanding brand of intangible cultural and creative products in Dongguan emerge, to empower the intangible cultural and creative products in conjunction with modern lifestyle, in return, to stimulate the modern transformation of intangible cultural heritage projects and drive economic development. The purpose is to provide remarkable reference for the design and research of cultural and creative products.  a23674512 (ISSN)