01375nas a2200169   4500000000100000008004100001653001700042653001400059653001900073653002000092100002500112245007700137856015600214490000700370520080800377022002001185                                       d10aBuenos Aires10aChinatown10aPlace branding10aUrban landscape1 aGuadalupe Ciocoletto00aPlace branding and cultural capital: the case of Buenos Aires  Chinatown  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85120983845&doi=10.1590%2f2175-3369.013.e20200304&partnerID=40&md5=000fec7cd877398bf1f58fdc630a36610 v133 aThe article presented below aims to propose a reflection on the valuation of some spaces in the city that have a high intercultural load. Working on the definitions of some concepts from different disciplines and relating them directly to an example from the City of Buenos Aires, it is suggested to review the reading of the urban landscape production in spaces of cultural exchange, understanding that both the elements and the spaces produced and recreated from different cultures are visible expressions of the urban intangible heritage. From the example of the Chinatown of Buenos Aires, it is brought forward a reflection on the objectification of some cultural assets in the context of globalization, the use of identity based on the place branding of the city and its repercussions on the urban.  a21753369 (ISSN)