02377nas a2200337   4500000000100000000000100001008004100002653001500043653002400058653002500082653002300107653001500130653002100145653003300166653003400199653002700233653001800260653001900278653002500297100001100322700001300333700001200346700001300358700001000371245009800381856015500479300001200634490000700646520136600653022002002019                                       d10aActivation10aChemical activation10aComputing technology10aCreative computing10aCreativity10aHuman creativity10aIntangible cultural heritage10aIntangible cultural heritages10aInteraction activities10aPilot studies10aProduct design10aTraditional cultures1 aM. Shi1 aL. Zhang1 aH. Yang1 aG. Zhang1 aY. Qi00aPilot study of applying creative computing for the activation of intangible cultural heritage  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85062856962&doi=10.23940%2fijpe.19.02.p25.611622&partnerID=40&md5=6e131b793fc5ad8c2876b09331efaca3  a611-6220 v153 aThe activation of intangible cultural heritage has received much attention in recent years. Especially in tourism, there have been different activation forms for intangible cultural heritage, such as museum display, time-honoured brand, festivals, interaction activities, tourism products, and so on. Compared with other forms, the design of tourism products is more preferable, as the core idea of the activation is to associate the traditional culture with the modern time. However, the inheritors have various kinds of limitations (e.g., lack of education) to meet the requirements nowadays. It is particularly difficult for inheritors to achieve some kind of innovation for the activation of intangible cultural heritage. Various kinds of computing technologies have been widely utilised in different fields. Even artistic fields benefit greatly from them. In the meantime, due to the deep utilisation, the creative elements within artistic fields also influence the computing dramatically, which generates a variety of new concepts in the computing field. Creative computing, which is one of them, aims to improve human creativity by computing through creative ways. Therefore, in this paper, the study focuses on trying to apply the ideas of creative computing to facilitate the innovation of inheritors for the activation of intangible cultural heritage.  a09731318 (ISSN)