01646nas a2200229   4500000000100000008004100001260004000042653002200082653001000104653002600114653002500140653003400165653001700199653002800216653002500244100001300269700001300282245012800295856014800423520082000571020002501391                                       d  bAssociation for Computing Machinery10aArtistic elements10aBrand10aComputer applications10aComputer programming10aIntangible cultural heritages10aLocalization10aShe nationality ribbons10aVisual communication1 aMiao Liu1 aRui Chen00aOn applications of art of Chinese minorities in brand-localization: Taking the design of a luggage enterprise as an example  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85076806689&doi=10.1145%2f3356422.3356461&partnerID=40&md5=e05e11706af4c492eafec62e74839ba83 aThis paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man’s fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of “national tide”, the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.  a9781450376266 (ISBN)