01918nas a2200121   4500000000100000008004100001100001300042245008000055300001200135490000700147520162800154022001401782                                       d1 aJun Song00aNGOs’ Activities and their Directionality in Intangible Cultural Heritage  a109-1330 v243 aThis study was to find out a policy direction most suitable for NGOs’ social task examining both its current conditions and the policy viewpoint for Intangible cultural heritage.Intangible cultural heritage have a very complicatied, pluralistic, and multi-strata structure. In addition to having the innate characteristics of momentariness and variableness, they have differentiated themselves from others in the course of finding their niches in the social, political and economic environments of the local society in which they evolved. A locally-specfic approach is required to solve problems in the way governments intervene in their cultural markets. The relevent NGOs should analyze the structure and function of the cultural policy adopted in major countries in connection with the projects that they carry out. A careful check of the cultural policy of a country and its attribute limitation makes it clear what NGOs should do in that country.A policy is a process of systematizing hypotheses. The execution of a policy is made chiefly through the input of a budget. Such a planning system, which is designed socialistically, has attribute limitations such as relying on the evaluation of the policy’s efficiency rather than on the policy s effectiveness itself. It is difficult for a cultural policy, which is established on a 5\textasciitilde10 year cycle, to adapt to the rapid changes of the cultural market. NGOs’ important role lies in the presentation of alternatives designed to overcome such a dilemma and in the provision of assistance concerning the need to establish the applicable directionality.  a1975-4728