02092nas a2200217   4500000000100000000000100001008004100002653003200043653002200075653001300097653003300110653002000143653001200163100002200175245007900197856015400276300001200430490000700442520140500449022002001854                                       d10aGreat East Japan Earthquake10aCultural property10aDisaster10aIntangible cultural heritage10amuseumification10aTourism1 aAndrew Littlejohn00aMuseums of themselves: disaster, heritage, and disaster heritage in Tohoku  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85085483420&doi=10.1080%2f09555803.2020.1758751&partnerID=40&md5=fd76eb342c438896a7c10ad6225b329a  a476-4960 v333 aThe 2011 disasters precipitated widespread concern among heritage scholars about the fate of Tohoku’s cultural properties, tangible and intangible. Damage to not only buildings and landscapes but also ‘formless’ heritage, some worried, could weaken social infrastructure and thus slow or undermine recovery. Drawing on ethnographic fieldwork in, and critical heritage studies of, the disaster regions, this article proposes 3.11 has in fact stimulated the expansion of heritage regimes and their associated culture industries in the Northeast: what, following Gerald Suttles, I call ‘museumification’. I illustrate this through case studies of unmarked rituals becoming ‘unregistered heritage’, the ‘experientialization’ (taikenka) of declining industries, and preservation of ruined buildings as a new category of disaster heritage, shinsai ikō. In all cases, museumification endows precarious folk arts, industries, and objects with a second life as assets through which locals can represent themselves not only to themselves, but also to tourists. This can help communities rebuild financially in the short-term. However, I argue that as a longer-term strategy for revitalizing regions, museumification amounts to building new economic structures around a ‘folk’ still vanishing due to the same political-economic forces driving heritage’s expansion pre and post-disaster.  a09555803 (ISSN)