01718nas a2200229 4500000000100000000000100001000000100002008004100003260000800044653003300052653002400085653001700109653001100126653001700137100002300154245007400177856011800251300001200369490000800381520107900389022002001468 2020 d cdec10aIntangible cultural heritage10asustainable tourism10aSafeguarding10aBruges10aCraftmanship1 aEllen Vandenbulcke00aHandmade in Brugge: A Lever for More Sustainable Heritage and Tourism uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85103549502&partnerID=40&md5=06ffc9df51ecc40e4a895ed4144849bc a747-7600 v1213 aHandmade in Brugge is a programme that associates Bruges with cutting edge craftsmanship. The initiators wanted to develop a testing ground in which the efforts of the UNESCO Convention for the safeguarding of intangible cultural heritage (2003) would be linked to local policymaking in a programme across policy areas: heritage, tourism, urban development, education. With Handmade in Brugge, an alternative storyline for Bruges was written from 2013 onwards. In addition to the well-known tangible and world heritage of the city, Handmade in Brugge wanted to both stimulate and make the intangible heritage more visible. Handmade in Brugge is now anchored in a multi-year policy and is increasingly focusing on current themes such as innovation, creative entrepreneurship, sustainability and the search for answers to societal challenges. Together with a broad network of creators and numerous other players in the city, Handmade in Brugge contributes to a tourism that pays attention to what goes on in the city today and is made locally by many hands on a daily basis. a00428523 (ISSN)