03494nas a2200433   4500000000100000000000100001008004100002653001000043653002000053653001600073653001800089653001400107653001200121653002400133653003400157653001700191653002600208653001500234653002100249653001800270653001900288653002200307653002300329653002300352653001800375653001100393653001800404653001400422653002100436100001200457700001700469700001300486700001400499245012700513856014700640300001400787490000700801520225200808                                       d10aChina10aCommunity group10aCompetition10aGlobalisation10aGuangdong10aHistory10aHybrid localization10aIntangible cultural heritages10aLocalisation10aMultiple localization10aMultiscale10aSocial practices10aTranslocality10aZhujiang Delta10acultural heritage10acultural influence10acultural tradition10aGlobalization10ahybrid10amanufacturing10aMarketing10aTextile industry1 aLei Wei1 aXiaoping Liu1 aHong Zhu1 aRong Yang00aMultiscale constructions of interconnections between place and intangible cultural heritage from a translocal perspective.  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85192978614&doi=10.11821%2fdlxb202404014&partnerID=40&md5=0362dc958aee7fad9a3ee3272bf2d4a2  a1068-10840 v793 aIntangible Cultural Heritage (ICH), stemming from the social practices of communities, groups, or individuals, is intrinsically linked to specific locales. The dynamic interplay of globalization and localization has significantly expanded the material, conceptual, and symbolic dimensions of ICH, pushing its boundaries beyond their origins. The study explores the dyeing and finishing techniques of Gambiered Canton Gauze (Xiangyunsha) in the Pearl River Delta, examining both the tangible products and their representation within three apparel companies. By analyzing data from diverse sources, this study uncovers how brands  positions within translocal networks establish norms and scaling strategies, forging multiple ICH narratives. Each of the three brands incorporates Xiangyunsha into its design. The first, a local enterprise, demarcates an exclusive domain of heritage. Through its localization strategy, the brand s owner aligns her local identity with this heritage domain, claiming right to interpret and steward its authenticity, leveraging local elements such as history, climate, resources, and culture as a competitive advantage in marketing. The second enterprise employs a multiple localization strategy, engaging with local, regional, and global assets to advance brand development. Though not a native brand, it has established significant partnerships with local authorities to safeguard heritage, positioning it as a global eco-conscious fashion icon and achieving scale-jumping. The third brand, founded by a Western designer with international experience and an ecletic artistic sensibility, along with her Chinese husband, follows a hybrid localization strategy. Operating from China s capital, rather than the heartland of Xiangyunsha production, the brand weaves ICH practices into the global cultural fabric. This approach results in a mosaic that mirrors current cosmopolitan values, enriched by an ongoing influx of innovative ideas, discourse, and knowledge. This study discerns that scales within ICH practices are interconnected, presenting a non-hierarchical relationship. It posits that the sense of locality and place in ICH is fluid and contextual, shaped by a web of connections forged through ICH practice.