02029nas a2200325   4500000000100000008004100001260002000042653001300062653002100075653002600096653003100122653002400153653001000177653001500187653002000202653001500222653002400237653002400261653001000285653001700295653003100312100001500343700002000358245008700378856015300465300001200618490001500630520101600645020004201661                                       d  bSpringer Verlag10aCommerce10aCultural tourism10aHistoric preservation10aHuman computer interaction10aintangible heritage10aItaly10aM-commerce10aMobile commerce10aMobile web10aMobile web strategy10aMobile-friendliness10aOpera10aOpera houses10aSocieties and institutions1 aLuisa Mich1 aRoberto Peretta00aMobile Web Strategy for Cultural Heritage Tourism: A Study on Italian Opera Houses  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85025176310&doi=10.1007%2f978-3-319-58481-2_16&partnerID=40&md5=603d699a0e9ecac0ddb1929848d2a319  a194-2080 v10293 LNCS3 aItalian Opera is renowned the world over. It has recently been proposed for nomination to the Representative List of the Intangible Cultural Heritage of Humanity and still, though confronted with sustainability issues, cooperates in typifying Italy as a cultural tourism destination. This paper focuses on Italian Opera Houses, comparing their mobile web strategies, in terms of the mobile friendliness of their websites and their m-commerce models, in the frame of a global and generational competition. Besides, availability of English content for an international audience is specifically considered. Results confirm some general trends in web communication and marketing – namely a predominance of responsiveness within technical solutions, and outsourcing among e-commerce policies – and highlight weak points. The study was based on a systematic process and free web tools, that can be used for other sorts of cultural heritage institutions, like theatres, museums, art collections, or historic sites.  a03029743 (ISSN); 9783319584805 (ISBN)