02356nas a2200241   4500000000100000000000100001000000100002008004100003653003300044653001100077653001200088653007200100653002400172653003200196100002200228700001400250245009100264856015200355300001200507490000700519520156800526022002002094       2018                            d10aIntangible cultural heritage10aUNESCO10aCroatia10aConvention for the Safeguarding of the Intangible Cultural Heritage10aHeritage production10aEthnology and folkloristics1 aMarijana Hamersak1 aIva Plese00aHeritage on Demand: UNESCO Intangible Cultural Heritage Initiative in Croatian Context  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85062069650&doi=10.7592%2fFEJF2018.74.croatia&partnerID=40&md5=d74a795ab0e1c0e469d67136e72ab8c8  a129-1520 v743 aThe article 1 critically engages with the articulations and manifestations of a UNESCO initiative for the safeguarding of so-called intangible cultural heritage in Croatian context in the first years of the active Croatian implementation of the Convention for the Safeguarding of the Intangible Cultural Heritage (2009–2013). It presents the intersections of a UNESCO initiative with past and present ethnology and folklore research in Croatia. Though one might get the impression (not entirely unfounded) that the project of protecting or safeguarding intangible heritage within the Croatian context first and foremost constitutes a global, imported product, the notion of protecting or safeguarding intangible cultural heritage can also be traced in the history of Croatian ethnology, folkloristics, art conservation, legislation, and folklore festivals production. A strong tendency to transform culture into a slick product can be seen as the main or only ‘innovative’ aspect of transmitting the old concepts into the contemporary framework of the UNESCO initiative. It seems like this aspect makes it easier for everyone involved – state administration and experts and those to whom a given cultural practice ‘belongs’ – to ignore ‘the side effects’ of the UNESCO initiative and the processes of its implementation that are discussed in the article. These side effects, perhaps not so visibly, concern society as a whole, and more directly local communities, as well as our specific professions and disciplines: ethnology and folkloristics.  a14060957 (ISSN)