01953nas a2200253   4500000000100000000000100001008004100002653002800043653002500071653001800096653002000114653002100134653003400155100001000189700001300199700001200212700001000224245010600234856016100340300001000501490000700511520116100518022002001679                                       d10aEvaluation organization10aMarketing management10aResource pool10aSouthwest China10aTraditional dyed10aWoven and embroidered fabrics1 aN. An1 aR. Zhang1 aY. Chen1 aQ. Li00aMarket standardization strategy of traditional dyed, woven and embroidered fabrics in Southwest China  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85045744613&doi=10.3969%2fj.issn.1001-7003.2017.08.008&partnerID=40&md5=1806d2ccea96f097d69f2a5631498cea  a44-500 v543 aTraditional dyed, woven, embroidered fabrics arc one of the important cultural properties of China, and also arc the material carrier of protection and inheritance of intangible cultural heritage. This paper lists the characteristics of traditional dyed, woven and embroidered fabrics based on field research and interview in minority villages in Yunnan and Guizhou, including exquisite workmanship, long history, scarceness, rich regional culture connotation and high artistic value. In Southwest China, there are various marketing channels of traditional dyed, woven and embroidered fabrics, purchasers arc driven by different interests, and the market supervision is not sound. Thus, a series of strategies arc proposed for standardizing the management over the market of traditional dyed, woven and embroidered fabrics to accumulate resources for the study on China s intangible cultural heritage and the transmission of national culture, including establishment of an evaluation organization and a marketing management system, and construction of a physical resource pool and a virtual resource pool of traditional dyed, woven and embroidered fabrics.  a10017003 (ISSN)