02204nas a2200277   4500000000100000000000100001008004100002653002800043653002100071653002300092653001700115653001300132100001800145700001500163700001600178700001700194700001500211700002000226700001600246700001600262245012300278856015400401300001200555490000700567520135200574                                       d10aCommunity participation10aCultural tourism10aGovernment support10aNora culture10aThailand1 aW. Thanapitak1 aW. Rittima1 aC. Kasinant1 aS. Kumanchan1 aS. Jungjit1 aN. Chaiyanupong1 aS. Chusawat1 aN.N. Phayap00aManagement for Developing and Enhancing Nora Culture for Creative Tourism: A Case Study of Thakhae Community, Thailand  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85191602171&doi=10.57239%2fPJLSS-2024-22.1.0010&partnerID=40&md5=b8f9673a26e023e36a01b2f888f8ed5a  a120-1330 v223 aThis study investigates the factors influencing the management to develop and enhance Nora culture to become a creative tourism destination, as Nora is an intangible cultural heritage of humanity. The study employed two methods of data collection. The first involved qualitative data; 20 respondents with a relationship with the Thakhae community were interviewed. Thematic analysis was applied to examine the responses. The second method utilized quantitative research, surveying 140 persons with a relationship with the community. A semi-structured survey questionnaire was administered, and the data were analyzed using SPSS. The qualitative findings identified various barriers to developing Nora culture, such as inadequate facilities. Moreover, ninety percent of respondents indicated that while the community believes in Nora culture, individuals need more time to contribute to its development due to their job commitments. Additionally, there needs to be more trust that investing time in developing Nora will yield returns. Eighty per cent of respondents expressed the view that the government should provide support in training, supervision, monitoring, and funding to aid in developing and enhancing Nora culture for creative tourism. Quantitative findings confirm that sub-themes fall under the main themes from qualitative discovery.