@article{8234, keywords = {ICH, Jiangyong, cultural identity, octagonal flower, symbolic meaning, women s script}, author = {H. Yan}, title = {From the Women s Script Tradition to the Octagonal Flower Dance Extravaganza in Jiangyong, China: Cultural Shows as Local ICH Solutions}, abstract = {As part of an intangible cultural heritage (ICH) program for developing regional cultural economies, the motif of the octagonal flower has been converted into a symbol of a tradition and is used as a branding device. This article contends that, as heritage intervention passes from government to locals, this re-branded women s script culture becomes a tradition in its own right. Local traditions should be examined without limiting notions of authenticity, in order to understand ICH in China as it develops within a period of radical social change.}, volume = {81}, number = {4}, pages = {357-376}, issn = {0043373X (ISSN)}, url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141251816&partnerID=40&md5=1fc0da760fe9cb18d219e34d2fadd993}, note = {Publisher: Western States Folklore Society}, }