@article{8203,
  keywords = {Mediterranean diet, Mediterranean identity, UNESCO, diaita, diasporic communities, epistemic community, food label, food tradition, governmentality, Intangible cultural heritage},
  author = {Antonio Marques da Silva},
  title = {From the Mediterranean Diet to the Diaita: The Epistemic Making of a Food Label},
  abstract = {The Mediterranean Diet was one of the first food-related nominations on the international cultural heritage list. By introducing the concepts of epistemic community and governmentality to analyze this heritagization process, I will evaluate the participation and consent of the Mediterranean people and their belief in a common identity based in a holistic conception of this food tradition-the so-called diaita. My goal is to demonstrate that the inscription s proposal was motivated first by a long-term strategy aimed at promoting an umbrella brand of agro-food products extended to the whole Mediterranean space. Then, I will emphasize the attempt to design a model of property rights protection that is adequate for this food label, which was later presented within the realm of the United Nations Educational, Scientific, and Cultural Organization as a measure for safeguarding the diaita as an item of intangible cultural heritage. Finally, I will argue that this claim totally omits the rights of the numerous expatriates living outside this region.},
  volume = {25},
  number = {4},
  pages = {573-595},
  issn = {09407391 (ISSN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065017183&doi=10.1017%2fS0940739118000310&partnerID=40&md5=4e2b30507772eb8995baabc17e0c2227},
  doi = {10.1017/S0940739118000310},
  note = {Publisher: Cambridge University Press},
}