@inproceedings{668,
  keywords = {intangible heritage, Web services, Websites, Social media, Social networking (online), Blending, transmission, Transformation, Transmissions, Safeguarding, Web crawler, Engagement, Augmentation, Nanyin, Reach, Siong Leng, web services},
  author = {J. Tsai and S. Wu and H. Din},
  title = {How the web impacts intangible heritage: A Nanyin case study},
  abstract = {This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA s web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.},
  year = {2016},
  publisher = {Institute of Electrical and Electronics Engineers Inc.},
  school = {Institute of Electrical and Electronics Engineers Inc.},
  isbn = {9781467389938 (ISBN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016022017&doi=10.1109%2fVSMM.2016.7863178&partnerID=40&md5=a42bc8c98626230a658ae1c7a1a491b5},
  doi = {10.1109/VSMM.2016.7863178},
  note = {Journal Abbreviation: Proc. Int. Conf. Virtual Syst. Multimed., VSMM},
  language = {English},
}