@book{6202,
  author = {B. McKercher and du Cros},
  title = {Cultural tourism: the partnership between tourism and cultural heritage management.},
  abstract = {This book provides professionals and students in the fields of tourism and cultural heritage management with a better understanding of their own and each other s roles in the partnership between the two fields. Topics covered include: the challenges in achieving sustainable cultural tourism; tangible and intangible heritage; cultural tourism products; the cultural tourism market (i.e., the cultural tourists); assessing, auditing and planning of heritage assets; marketing of cultural tourism; and the presentation and management of heritage assets. The book has 14 chapters and a subject index.},
  year = {2002},
  series = {Cultural tourism: the partnership between tourism and cultural heritage management},
  pages = {xiii + 262 pp.},
  isbn = {0-7890-1106-9},
  note = {Pages: xiii + 262 pp.},
}