@article{5967,
  author = {Guo Hui and Asliza Aris and Chen Pu},
  title = {Craftsmanship Revitalized: Revival path of intangible heritage in modern life and cultural sustainability},
  abstract = {In the age of globalisation and rapid fashion, intangible cultural heritage (ICH) crafts need help preserving their significance. This research looks at China s Linqi Thirty-Six Courtyards project. It shows how new designs that combine tradition and modernity can bring old crafts like blue calico back to life. Research indicates that incorporating Intangible Cultural Heritage (ICH) into contemporary society promotes cultural sustainability, aids rural revitalisation, and satisfies consumer desires for distinctive, culturally enriched experiences. The study emphasises ICH s function in preserving diversity and fostering community-oriented economic development, providing a framework for integrating cultural heritage into modern lives and global markets.},
  year = {2025},
  journal = {Environment-Behaviour Proceedings Journal},
  volume = {10},
  number = {31},
  pages = {275-281},
  month = {jan},
  issn = {2398-4287},
  doi = {10.21834/e-bpj.v10i31.6488},
  note = {Publisher: Assoc Malaysian Environment Behaviour Res},
}