@inproceedings{5817, author = {Abdellah Abil}, title = {Communication territoriale et promotion du patrimoine immateriel et materiel du Maroc: Vers une attractivitetouristique responsable}, abstract = {In this article, we shall attempt to show to what extent the territorial communication can bring to the development of the material and immaterial heritage in a country with tourist vocation as Morocco andit in a perspective of promotion touristic and territorial attractiveness. We shall also propose one tries concrete of a territorial communications strategy of promotion of the aforementioned heritage}, year = {2016}, booktitle = {IV Foro Internacional de Turismo Maspalomas Costa Canaria, 2016, ISBN 978-84-9042-301-1, págs. 532-543}, pages = {532-543}, publisher = {Servicio de Publicaciones}, school = {Servicio de Publicaciones}, isbn = {978-84-9042-301-1}, url = {https://dialnet.unirioja.es/servlet/articulo?codigo=8612993}, note = {Section: IV Foro Internacional de Turismo Maspalomas Costa Canaria}, language = {spa}, }