@inproceedings{5360,
  keywords = {Brand image building, Intangible cultural heritage, Intangible cultural heritage Wulo, Service design},
  author = {Huai Cao and Jihao Xu and Zining Liu and Juanjuan Feng},
  title = {Brand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking},
  abstract = {In this article, based on service design thinking, I will sort out the common methods in service design theory with the design process of the double diamond model proposed by the British Design Institute, such as stakeholder relationship diagrams, user journey diagrams, service blueprints, etc. At the same time, combine the summarized method with the brand image building process which is suitable for Chinese national conditions to explore the brand image building method suitable for Chinese intangible cultural heritage brands. This will also provide a new direction for the research on intangible cultural heritage branding.},
  year = {2021},
  series = {AHFE Conference on the Human Side of Service Engineering, 2021},
  volume = {266},
  pages = {444-455},
  publisher = {Springer Science and Business Media Deutschland GmbH},
  school = {Springer Science and Business Media Deutschland GmbH},
  isbn = {23673370 (ISSN); 9783030808396 (ISBN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112026842&doi=10.1007%2f978-3-030-80840-2_52&partnerID=40&md5=a4ae745fac323e78ff468232e84b2582},
  doi = {10.1007/978-3-030-80840-2_52},
  note = {Journal Abbreviation: Lect. Notes Networks Syst. Pages: 455 Publication Title: Lect. Notes Networks Syst.},
  language = {English},
}