@article{4968,
  keywords = {Big data, Data acquisition, Intangible cultural heritages, Knowledge representation, Pareto principle, path analysis, Questionnaire design, regression analysis, Scientific researches, semantic web, semantic web, Social constructions, stakeholders, Structural equation model, Structural equation modeling, Structural equations, Tourism, tourism intangible cultural heritage},
  author = {Meiyu Shi and Wei Zhu and Hongji Yang and Chen Li},
  title = {Applying semantic web and big data techniques to construct a balance model referring to stakeholders of tourism intangible cultural heritage},
  abstract = {The development of tourism intangible cultural heritage, by its very nature, is a process of social construction by stakeholders through their transaction, coordination, interest alienation and sharing the responsibility. Coordinating and balancing the interest conflict within every stakeholder to achieve the  Pareto Optimality  is a major difficulty in the tourism intangible cultural heritage development. In another side, semantic web is a computer term that is known its efficiency in knowledge representation of concepts. In this paper, we applied semantic web to modelling the balance model of stakeholders of tourism intangible heritage in the data collecting process, including data acquisition from entire network combining with structural equation method and path analysis based on a big data platform and questionnaire design, which is the innovative attempt to integrate these two typical computer technologies into social scientific research. Further analysis of the final constructed model demonstrates the effectiveness of the proposed application.},
  year = {2016},
  journal = {International Journal Of Computer Applications In Technology},
  volume = {54},
  number = {3},
  pages = {192-200},
  issn = {0952-8091},
  doi = {10.1504/IJCAT.2016.10000522},
}