@article{3320, author = {Park Hyun}, title = {Achievement and Role of Busan National Gugak Center - Focusing on Brand Performance and Hanryu(Korean Wave) Permanent Performance -}, abstract = {This study diagnosed whether it led a pivotal role in the traditional performing arts of the Yeongnam region through inquiring into the achievement of the 10-year traditional performing art project since the opening of Busan National Gugak Center that is the only national cultural and artistic institution[Traditional Performing Arts Field] in Yeongnam region. Its role was examined by the following.First, it analyzed the 10-year achievement focusing on all sorts of seminars and books before and after the opening of Busan National Gugak Center. Second, it selected and reviewed the brand performance and the Hanryu permanent performance, which have been evaluated as the creative traditional performing art works. Third, it diagnosed its role through analyzing achievement in comparison with the traditional culture and art regarding the application of National Intangible Cultural Heritage and local cultural asset in Yeongnam region.As a result, the achievement of Busan National Gugak Center is grasped to gradually resolve the differentiation from other branches among matters of having been indicated before and after the opening, additionally the inducement of the sophisticated traditional culture and art in community through the appointment and the growth of a rising artist of local origin, and the recruitment of the performance members below the establishment plan. Second, the brand performance and the Hanryu permanent performance, which have been made by Busan National Gugak Center, were born newly as the performing art work, which combines artistry available for representing Yeongnam region, thereby having been positioned as a cultural content, further as a cultural icon based on traditional arts in community. Third, in the aspect of using Local Traditional Cultural Heritage by Busan National Gugak Center, the utilization of the important intangible cultural property and the local cultural asset, which are restricted to Busan region, is high. But the application of cultural heritage in the whole Yeongnam region is inadequate, thereby requiring an improvement measure henceforth.In terms of a remedial action, the limited capacity was overlooked as saying that Busan National Gugak Center is the sole national cultural and artistic institution in Yeongnam region. To promote local culture in Yeongnam region excluding Busan region now, the second branch of National Gugak Center will need to be naturally established in Yeongnam region.}, year = {2020}, journal = {Journal of the Society for Korean Historico-Musicology}, volume = {65}, pages = {147-176}, issn = {1226-3443}, }