@article{2699,
  keywords = {World Heritage Site (WHS), Creativity, Culture, Intangible cultural heritage (ICH), Sustainability},
  author = {Siow-Kian Tan and Hui-Hui Lim and Siow-Hooi Tan and Yon-Sin Kok},
  title = {A Cultural Creativity Framework for the Sustainability of Intangible Cultural Heritage},
  abstract = {The purpose of this study is to understand the elements of creativity, as well as to what extent and how creativity serves as a tool in preserving the intangible cultural heritage (ICH) at World Heritage Sites (WHSs). A WHS will lose its uniqueness if the ICH disappears. Hence, it is important to determine how creativity may sustain the ICH. In-depth interviews, and participant and nonparticipant observations were conducted, and a 5As—actor, audience, affordance, artifact, and apprentice—cultural creativity interaction model was constructed. These elements of cultural creativity may serve as a guideline for different stakeholders in sustaining the status of a WHS.},
  year = {2020},
  journal = {Journal of Hospitality and Tourism Research},
  volume = {44},
  number = {3},
  pages = {439-471},
  month = {mar},
  issn = {10963480 (ISSN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075029970&doi=10.1177%2f1096348019886929&partnerID=40&md5=fc310573003b360a080d6720500606ad},
  doi = {10.1177/1096348019886929},
  note = {Publisher: SAGE Publications Inc.},
  language = {English},
}