@article{1969, keywords = {community, Morocco, ceramics, design strategy, Safi}, author = {Elizabeth Wright and Simon Fraser}, title = {Safi Ceramics: Designing Future Heritage}, abstract = {Globally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts.}, year = {2020}, journal = {Journal of Modern Craft}, volume = {13}, number = {1}, pages = {83-88}, issn = {17496772 (ISSN)}, url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084349742&doi=10.1080%2f17496772.2020.1735133&partnerID=40&md5=c24a3eec0926a3eb1f52404675f786b3}, doi = {10.1080/17496772.2020.1735133}, note = {Publisher: Taylor and Francis Ltd.}, language = {English}, }