@article{1868,
  keywords = {Intangible cultural heritage, existing problems, Countermeasures and suggestions, Development situation, Shu embroidery},
  author = {K. Wang and N. Li and R. Zeng and C. Liu and M. Zhao},
  title = {The development situation and countermeasures of Shu embroidery industry},
  abstract = {By researching the enterprises and market of Shu embroidery, the current situation and existing problems of key factors, including core competitiveness, brand impact, product structure, talent team, standard system, market awareness are analyzed comprehensively. From the successful experience of Su embroidery and Xiang embroidery, the relative countermeasures and suggestions on future development of Shu embroidery are put forward by combining the characteristics of Sichuan specialties, such as further establishing the special development planning, establishing sound standard system, enhancing talent training, stringing brand effect, innovating and inheriting Shu embroidery culture, improving policy support, reinforcing management, and so on. On the basis of that, we are looking forward to making contributes to the future development of traditional Shu embroidery industry.},
  year = {2017},
  journal = {Journal of Silk},
  volume = {54},
  number = {10},
  pages = {51-57},
  issn = {10017003 (ISSN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045747338&doi=10.3969%2fj.issn.1001-7003.2017.10.009&partnerID=40&md5=25c973ccb199ff328118e2493410d22a},
  doi = {10.3969/j.issn.1001-7003.2017.10.009},
  note = {Publisher: China Silk Association},
  language = {Chinese},
}