@book{12723,
  keywords = {Communication effect, Communication effects, Effective transmission, Human engineering, Image communication systems, Intangible cultural heritage, Intangible cultural heritages, Mobile short videos, New media, qualitative analysis, Theoretical modeling, Tik Tok, Video transmissions},
  author = {S. Wang and R. Fu},
  title = {Research on the Influencing Factors of the Communication Effect of Tik Tok Short Videos About Intangible Cultural Heritage},
  abstract = {Tik Tok, as the top app of short video socialization in China, has also become a front for the spread of intangible cultural heritage in new media. However, only a few short videos on intangible cultural heritage have achieved effective transmission. Most of them still have problems such as inability to capture audience’s attention and low transmission effectiveness. In order to solve these problems, we construct a theoretical model of the effect of the Tik Tok intangible cultural heritage short video transmission and a qualitative analysis based on NVivo to explore the influencing factors of the communication effect, then we propose an improving path for the creation and dissemination of short videos on intangible cultural heritage, which provides an effective method.},
  series = {AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020},
  volume = {1218 AISC},
  publisher = {Springer},
  school = {Springer},
  isbn = {21945357 (ISSN); 9783030516253 (ISBN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088590750&doi=10.1007%2f978-3-030-51626-0_35&partnerID=40&md5=d8c2e024d9a9aebdc0c9d5d408719ed4},
  doi = {10.1007/978-3-030-51626-0_35},
  note = {Journal Abbreviation: Adv. Intell. Sys. Comput. Pages: 282 Publication Title: Adv. Intell. Sys. Comput.},
}