@inproceedings{12209, author = {Xue Jiang}, title = {Protection and Brand Construction of Wheat Straw Craft Painting as Intangible Cultural Heritage in Heilongjiang}, abstract = {The paper has organically combined the internal resources and external environment of Harbin wheat straw craft painting culture with its brand development strategies, comprehensively analyzed the influencing factors and discussed the feasible development way of Harbin wheat straw painting culture brand.}, volume = {144}, pages = {208-211}, isbn = {2352-5398}, }