@inproceedings{11472,
  keywords = {Artistic elements, Brand, Computer applications, Computer programming, Intangible cultural heritages, Localization, She nationality ribbons, Visual communication},
  author = {Miao Liu and Rui Chen},
  title = {On applications of art of Chinese minorities in brand-localization: Taking the design of a luggage enterprise as an example},
  abstract = {This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man’s fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of “national tide”, the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.},
  booktitle = {ACM Int. Conf. Proc. Ser.},
  publisher = {Association for Computing Machinery},
  school = {Association for Computing Machinery},
  isbn = {9781450376266 (ISBN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85076806689&doi=10.1145%2f3356422.3356461&partnerID=40&md5=e05e11706af4c492eafec62e74839ba8},
  doi = {10.1145/3356422.3356461},
  note = {Journal Abbreviation: ACM Int. Conf. Proc. Ser.},
}