@article{11124, keywords = {Augmented reality, Craft presentation, Crafts representation, Traditional crafts, Virtual humans, Virtual storytelling}, author = {Hansgeorg Hauser and Cynthia Beisswenger and Nikolaos Partarakis and Xenophon Zabulis and Ilia Adami and Emmanouil Zidianakis and Andreas Patakos and Nikolaos Patsiouras and Effie Karuzaki and Michalis Foukarakis and Aggeliki Tsoli and Ammar Qammaz and Antonis Argyros and Nedjma Cadi and Evangelia Baka and Nadia Thalmann and Brenda Olivias and Dimitrios Makrygiannis and Alina Glushkova and Sotirios Manitsaris and Vito Nitti and Lucia Panesse}, title = {Multimodal Narratives for the Presentation of Silk Heritage in the Museum}, abstract = {In this paper, a representation based on digital assets and semantic annotations is established for Traditional Craft instances, in a way that captures their socio-historic context and preserves both their tangible and intangible Cultural Heritage dimensions. These meaningful and documented experiential presentations are delivered to the target audience through narratives that address a range of uses, including personalized storytelling, interactive Augmented Reality (AR), augmented physical artifacts, Mixed Reality (MR) exhibitions, and the Web. The provided engaging cultural experiences have the potential to have an impact on interest growth and tourism, which can support Traditional Craft communities and institutions. A secondary impact is the attraction of new apprentices through training and demonstrations that guarantee long-term preservation. The proposed approach is demonstrated in the context of textile manufacturing as practiced by the community of the Haus der Seidenkultur, a former silk factory that was turned into a museum where the traditional craft of Jacquard weaving is still practiced.}, volume = {5}, number = {1}, pages = {461-487}, issn = {25719408 (ISSN)}, doi = {10.3390/heritage5010027}, note = {Publisher: MDPI}, }