Nombre
Mara
Apellidos
Cerquetti
Cerquetti, M., & Ferrara, C. Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field. 10. https://doi.org/10.3390/su10030774
Mara Cerquetti Concetta FerraraAudience development cultural heritage Europe Focus group Museum marketing museums Sustainability communication network cultural heritage heritage conservation literature review Marketing museum perception student Sustainability
Ver
Cerquetti, M. From the material and to the immaterial. Towards a sustainable approach to the management in the glocal context. 247-269.
Mara Cerquetti
Ver