Research on the Development of Intangible Cultural Heritage from the Network Perspective

The cultural industry in China has made great progress these years. The seventh session of the Sixth Plenary Session and eighteenth meeting provides a perfect opportunity for the development of China s cultural industry. In the process of developing cultural industry, it is crucial to pay attention to the protection of cultural content and passing on, for the reason that it is the "raw material" and "foundation" of development. The cultural industry is a "blank check" without content, which is good-looking but not working. As an important part of cultural development, intangible cultural heritage protection and exploitation is urgent, because it is not only an important source of developing cultural industry, but also a essential way to protect national culture, inherit Chinese civilization and improve the image of a country. So how to keep pace with the rapid development of new media, make protection and exploitation of intangible cultural heritage is a significant task.According to UNESCO Convention on the Protection of Intangible Cultural Heritage, the defination of the intangible cultural heritage is as follows, "The intangible cultural heritage refers to the various groups and organizations sometimes are regarded by the individuals as all kinds of practices, performances, expression forms, knowledge systems and skills and the relevant tools, material objects, handicrafts and cultural sites. With the change of environment, and the relationship with the nature and the historical conditions the various groups and organizations constantly make the intangible cultural heritage from generation to generation get innovation, at the same time make themselves have a sense of identity and history. Thus they pomote the cultural diversity and stimulate the creativity of human beings.With the development and popularization of new media technology, the intangible cultural heritage faces how to utilize the new medium environment to construct the platform of development opportunities. And in a sense, the survival ability of new media depends on the creation and the consumption of the "content". Therefore, grasping the development trend of new media and strongly promoting the digital content production and animation, the creation of online games will promote the development of information and cultural industries in our country to form new economic growth point.