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Gege Zhang Xiaoyuan Chen Rob Law Mu ZhangConsumption intention cultural identity Intangible cultural heritage tourism Sustainable development theory of planned behavior consumption behavior cultural heritage Economic analysis heritage tourism Marketing perception questionnaire survey Sustainability tourism development tourist behavior tourist destination
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Yang, J., Luo, J. M., & Lai, I. K. W. (2021). Construction of leisure consumer loyalty from cultural identity—a case of cantonese opera. Sustainability, 13, 1-16. https://doi.org/10.3390/su13041980
J. Yang J.M. Luo I.K.W. Laicultural identity Cultural leisure Cultural sustainability Loyalty perceived value Satisfaction consumption behavior cultural identity Globalization Leisure industry Life satisfaction perception research work standardization Sustainable development vulnerability
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