Ryan, J. Intangible Cultural Heritage: The New Frontier of Destination Branding. 388-390. Springer Nature. https://doi.org/10.1007/978-3-319-10951-0_147
Jason RyanBrand Equity Place Brand Public diplomacy World heritage World heritage site
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Lee, S. T., & Kim, H. S. Food fight: gastrodiplomacy and nation branding in Singapore s UNESCO bid to recognize Hawker culture. 17, 205-217. https://doi.org/10.1057/s41254-020-00166-3
Seow Lee Hun Kimcultural diplomacy Food Gastrodiplomacy Nation branding Public diplomacy Singapore
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